Friday, February 18, 2011
The New Social Learning
I read this book a couple of weeks ago in about two days. Straight up, that's a win. If you can make a business-related book easy enough to read so that people can knock it over quickly, you're on a good thing.
I think maybe I was the wrong audience for the majority of the chapters, as I'm already convinced that creating learner-controlled, technology-enabled learning that seamlessly interacts with information sharing and daily business function is the way to go.
That said, I did really enjoy the layout of the book - each chapter deals with a different aspect of addressing social media for business and corporate learning contexts. Starting with the basics of the arguments for social media at work and then moving to more detailed sections on how to approach change management and implementation, this book could be picked up by any manager and provide convincing arguments for embracing social media. I particularly enjoyed the section at the end of every chapter that provides hints on how to address objections from others.
In case you're interested in what others had to say about the book, you can read about it here, here, here and here. The authors have also cleverly created a web presence for the book including additional information, here.
It's practical, quick, straight-forward and relevant - all things that people looking to convince others about the benefits of social learning and social media need to make clear.
If that was enough to convince you, go buy a copy (if you're in Australia though, book-o it first, just to make sure you're getting the best deal).